I've already had to pare back my time dropping and visiting with the people I met through Entrecard. It's on the top of my to-do list for the weekends! I'm subscribed to the Entrecard blog, but rarely read the emails. But yesterday and today, I ran into so many blogs that are choosing to leave Entrecard because of some half-baked attempt to monetize the whole system. I felt like all of my friends are moving away and I'll never see them again!
So, upset that everyone is upset, I decided to put together my thoughts and respond on the Entrecard blog. (Better late than never, since I ended up leaving the 201st comment.) What I posted is below, and I do not claim these ideas as my own. This conversation has happened so many different times in the Entrecard forums that what I now think is a conglomeration of all the good ideas from members that I read saying the same things time and time again. I just have half a hope that maybe, just maybe, Graham won't ignore me too.
With this the 201st comment, I hope you didn’t run out of gas to read even more.
I understand your need to make money, don’t we all need that?, but I think that this scheme is more for making you money than us, despite your delivery message. YOU are the one getting the bucks for the sold ad spaces and leaving publishers with relatively meaningless credits to sell. Not only that, you are taking away 50 percent of the ability to earn those credits by sharing ad space!
Sure, outside advertisers is what is needed to monetize the system, but what about right here on the Entrecard site? Isn’t how many thousands of eyes enough to sell space for?
If by chance that this system works, it will go nowhere unless there is a sizeable advertising budget behind advertising ad space! Worst case scenario, you could end up in the shitter big time should you fail to grow the ad base while buying back all these credits you say you will buy back from us.
Another wrinkle in the process is just how interested in one 24 hour ad will advertisers be interested in?
Instead of sharing the same ad space and diluting the community that is Entrecard, why not code a double widget? Why not code many different widgets for all layouts and all options? This could include extra spaces for Entrecard members’ ads as well. This has been suggested before, and it’s something worth considering.
I ruffled quite a bit about this change. It feels like my choices are fixing to be taken away, and that pisses me off. Sure, I like Entrecard and its community. I’ve met quite a few people that I never would have. And that is the sole reason I remain a member.
But, you are risking something even greater here, and that is the whole she-bang. High rates of traffic that does not translate into eyes staying long enough to see, let alone be interested in, the content or the ads already defeats the purpose of monetization. By instituting this half-baked money-making scheme on top of that fact can only fail. Your safest bet is to sell advertising throughout the Entrecard sites and leave the bloggers alone.
Graham, Entrecard is what it is. You have brought countless people together and that is no small feat. Work with what you have instead of fighting it. It’s a good thing that could last - if you let it.